Product differentiation

• First of its kind world-wide; first mover advantage.
• Protected by patents.
• Filled an identified segment (post-cremation) within very large, emotionally driven & profitable global industry.
• We have a future-proofed product roadmap with digital & philanthropic developments.

Who is our customer

This business is validated and commercialised (2.5 yrs). Have passed breakeven point.

We have two channels – B2B (Trade = vets, pet crematoriums and Funeral Directors) and B2C (direct to consumer, online). These channels are approx equally divided 50/50 for $ turnover.

In addition, we have two markets – Pets & People. One cross sells to the other.

We now have two product platforms – recently launched App has joined as digital counterpart to our physical products. The intent of the digital platform is for a recurring revenue model.

Immediate opportunity: We have been approached (Oct’24) by Gateway Services Inc, USA’s (& likely the worlds) largest pet cremation company. They cremate over 3.5m pets annually (55% of entire USA market), have said they are very keen on representing / selling Reterniti products (as highly aligned to their customer base needs). They have specifically said “get your operations established here in USA”

As at Jan’25 we have a similar distribution opportunity developing in the UK with one of UK’s largest pet cremation companies (40% of UK market). They too are asking ‘how soon can we have a facility up & going in the UK’

Competition

In terms of physical products; the primary competition is consumers ‘doing nothing’ eg taking home ashes and storing them – this accounts for 1 in 4 western households. It is estimated this number is 1 in 3 households for Pet category.

Second largest competition is current options – urns & wooden boxes. These are rapidly going out of fashion & popularity with consumers.

The only similar competitor globally is the USA-only Parting Stone. Different product (handful of scatter stones), process and price points (over 2 x more expensive).

Market size

Total Addressable Market (TAM) The Total Addressable Market — meaning the full global revenue opportunity if we sold to every possible customer — is estimated at US$131 billion. It is made up of:

• Deathcare (funeral and related services): US$122 billion
• Genealogy (family-history research): US$3.5 billion
• Pet memorials (products and services to remember pets): US$5.5 billion

Serviceable Available Market (SAM) The Serviceable Available Market — the portion of the market we can realistically target with our products — is US$13 billion. This focuses specifically on:

• People memorialisation (products and services that help people remember loved ones): US $9.15 billion
• People genealogy: US $1.3 billion
• Pet memorials: US $2.75 billion

We have excluded DNA sequencing, which represents a large part of the genealogy category but is not a segment we intend to enter.

Note: The Deathcare figure in the TAM above covers the full range of funeral-director services. For our SAM, we focus only on the memorialisation part of that market.

Serviceable Obtainable Market (SOM) The Serviceable Obtainable Market — the share of the market we believe we can realistically win — is US$260 million. This reflects capturing around 2% of the SAM globally across our core markets. It also excludes countries we do not plan to enter, including China, Russia, Indonesia and markets in Africa.

Market forecasts Within the SOM, we have made conservative revenue forecasts for specific regions at Year 5:

• United States: projected turnover of US$40 million.
• United Kingdom and Ireland: projected turnover of £12 million, based on physical products alone.

Reterniti's competitive advantage

There is no multi-national competition in this category or space at all.

Reterniti has developed a vastly more popular & useful product than Parting Stone (PS)

Reterniti (very likely) has much lower cost-of-production process & is also significantly faster; we can scale faster than PS from a production perspective.

Reterniti has embarked on digital development

Reterniti has planned development roadmap that moves into larger scale (and completely untapped) philanthropic space.