Product information

Value per Ordinary Share
NZD 2.25
Total value of Ordinary Shares
NZD 2,334,994
Valuation method
Traded price
Ordinary Shares issued
1,037,775
Holders
10
Investment type
Equity

Why Telos

We estimate there are over 10 million SMBs relying on legacy, custom-built, business-critical software and they rely heavily on specialized operational support.  As we enter the AI age, the proliferation of custom applications and agents is accelerating, driving an exponential increase in operational support demands.

As we now enter this new phase, we are looking beyond AI to position ourselves for the coming SaaS 2.0 wave.

SaaS 2.0

SaaS 2.0 is where every business builds their own purpose-built software, to better fit their workflows and brand promises, instead of buying off-the-shelf software. We believe there will always be savvy business leaders who want a “reliable goto” to take care of this for them (they probably also pay for someone to mow their lawns).

We are turning this into a tech-enabled service that we can scale to 10,000 customers at a “medium” size price point.

Focus

In FY26, we are focused on the first stage of growth to 50 customers at a price point of $3k NZD per month. Our business model also includes generating revenue from development, so we are cash-flow breakeven.

We are raising a Friends and Family round to help us invest in our sales and delivery platforms. We have a lot to prove and a lot of work to do. We would like to invite people who believe in us to be involved.

Raising $250k

The funds will allow us to invest in our sales and delivery platforms and execute on our three hypothesis:

  • Our ITC would happily spend $3k NZD p.m. to run purpose-built software for their business, rather than DIY or hire someone.
  • We can deliver a high quality tech-enabled service with a 50% gross margin.
  • We can scale Telos to 50 customers in FY26 and have plans to scale to 10,000 customers.

Terms

  • Raise: $250k NZD
  • Pre-money valuation: $2.25m NZD
  • Minimumm Investment: $5k
  • Format: Equity in NZ company, managed via Catalist Wholesale Listing
  • Close date: 11 April 2025
  • Constitution: Telos use the Angel Association template for constitution and shareholder agreement.
  • ESOP: 10% currently allocated
  • Rolling close: We will begin a rolling close once $100k is committed.

Telos is led by Andrew Butel and Simon Duffield, with a small NZ based team. We are building an offshore delivery team.

Find out more

  • Review our Pitch Deck.
  • Book a Q&A session with our founders.
  • Review our Constitution and Shareholders' Agreement in the Catalist Documentation.
  • Reach out for more information, including financial model, pricing, go-to-market strategy, and lean canvas, product overview and team information.