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Profsee Limited

Finance
Software
Open to: Wholesale only
ValuationNZD 10,780,313
Value per Ordinary ShareNZD 1.00
Issued Ordinary Shares10,780,313
Valuation methodTraded price
Number of holders12
Capital raiseIM Catalist $2M raise 25 12 15 Print version.pdf
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Empowering Financial Services With Integrated Solutions For Today And Tomorrow

Strategic rollup of Financial Advice Providers (FAPs) + market-leading compliance technology

Profsee is executing a nationwide rollup of Financial Advice Providers (FAPs) in New Zealand, underpinned by its proprietary SaaS platform, Dacreed, which delivers compliance, professional development, and digital advice at scale.

We will acquire additional recurring revenue streams (“trail”) from retiring advisers, integrate them into a vertically integrated group, and uplift margins through technology and shared services.

The Opportunity

  • Highly fragmented sector: 8,400 advisers across 1,400 licensed FAPs in NZ.
  • Retiring workforce: Many advisers are either approaching or past retirement age.
  • Digital gap: Just 36 FAPs offered digital advice in 2024.
  • Over $200m in recurring revenue (trail) is currently available for acquisition. Profsee is reshaping New Zealand’s financial advice industry through:
Capability Table
CapabilityDescription
Rollup StrategyAcquire recurring revenue (trail) at ~3× trail, then leverage technology to improve performance, cross sell and scale to achieve a higher multiple.
Technology LeverageProfsee’s Dacreed platform supports compliance, CPD, and digital advice, at scale.
Revenue ModelCombination of SaaS (CPD platform), financial advice, and training/qualifications.
Traction2,500+ users on Dacreed; government-certified trainer; preferred by major insurers. Initial acquisition completed and pipeline identified.
Global PotentialTechnology validated in NZ, with a roadmap to launch in Australia, UK, and other regulated markets. Potential to then look at similar rollup approach in those markets.

Trust Markers

  • Government approved: Leading provider of financial qualifications.
  • Private sector traction: AIA, Partners Life and many others have adopted Profsee solutions.
  • Backed by experience: Strong executive team in place and three senior Directors identified to join the board as part of this capital raise.

Profsee Financial Snapshots (three-year projection)

  • The baseline scenario is to raise ~$10m (equity and debt) over four years to generate revenue of ~$21m (acquired and organic) with a pre-tax operating profit of ~$8m. By the end of year 4, approximately 57% of total revenue will be recurring.

  • The ambitious scenario is to raise $100m (equity and debt) over three years to generate revenue of ~$60m (acquired and organic) with a pre-tax operating profit of ~$23m. By the end of year 4, approximately 85% of total revenue will be recurring.

This Round, Offer Summary

  • Raise: NZD $2m at $1/share (same valuation as prior acquisitions).
  • Valuation: Pre-money of NZD $10.7m.
  • Minimum investment: $3k.
  • Oversubscriptions may be accepted.

Use of Funds

  • Acquisition of recurring trail revenue.
  • Working capital, focusing on sales, AI integration, and SaaS platform scale-up.

Exit Strategy & Liquidity

  • A secondary market listing is planned to follow the close of the raise.
  • ASX listing targeted in 2026/7.
  • Strong appeal to strategic buyers in RegTech, EdTech, and FinTech.

Contact us:

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